The Seeds of a New Clientele

Last Friday was my best day yet as a “New Stylist in a New Town“. Gratefully, I did 6 clients (guests)! I was busy – woohoo! It was a real variety of cutting, coloring and styling and I finished in time to still go dancing that night!

My day started with a scissor over comb short haircut on naturally curly hair. And ranged to shampooing and styling a long weave. Prepared one to make a grand entrance at her class reunion with a new shape (long) with lots of curls. I had a ‘color virgin‘ who needed to be handled with care – from the consultation (she didn’t have a color service scheduled), to the overall color selection and placement of the foils, to deciding on the glaze color – not too light and not too dark. And we needed a separate formula for covering the gray edges. I also had a young lady who had long hair that had been very damaged. She complained that it was so thin now. I showed her the hair that wasn’t going to be able to be restored and she agreed to ‘let it go’. We shaped her into an asymmetric bob, that still had length and she loved it. Now she can grow it back healthy – if she wants to… She may want to rock her new look for a while!

I had one client who decided she would be more comfortable waiting for her regular Stylist to shape her hair. The client’s the boss. I want anyone I service to feel comfortable, especially with a personal and semi permanent service like a shape (what I call a haircut). She got shampooed and tried a new product I recommended to tame the frizz. It’s all good!

As you can see, this day was a real test of technical skills, as well as the oh so important skill of LISTENING! Listening to each client, their concerns, their likes and dislikes and doing my best to give them what they want – and sometimes more.

Some of them have already rescheduled for next time and for some I’ll be their ‘back-up’ Stylist, which is just fine. In the process, other clients in the Salon also got to see some of my work, which can lead to possible referrals. I’m not there yet, but the seeds of a steady clientele are being planted each week. And I’m having a great time too! AND I was finished before 7pm! You don’t have to be in there all night!

Keep reaching for the Stars,

Miki Wright
Salon Business Coach
http://www.BeautySuperStars.com

P.S. If you want to join me on this journey and create your own booming clientele, along with other Stylists, we’re starting a ‘90 Days to WOW! Salon Success System’ which is a virtual training (you’ll receive video trainings in your inbox) and we have a Private Facebook Page to stay connected each week. We’re going to rock these last 90 days of 2013 and set ourselves up for success in 2014! I say ‘we’ because I’m taking this journey with you! Join us as I share my first 90 days as a ‘New Stylist in a New Town’ and we’ll grow our business together! There’s still time to join us this week, just visit http://www.beautysuperstars.com/90daystowow for more info, or sign up at http://www.beautysuperstars.com/90days and your first video will be delivered to you immediately!

Posted in Uncategorized

More Things To Do When You Have NO Clients…

Last week I wondered if I would have another day with NO clients.  I thought my first client didn’t show, but she called to reschedule and her phone started breaking up so she wasn’t removed from the book.  Then someone else called for an appointment, but called back later to cancel.  Meanwhile, I asked how it worked to get nail services at our Spa.  I was told the hardest thing is getting on the schedule.

Minutes later it turned out their was an opening to get a pedicure!  I took lunch and had the most wonderful pedicure – a warm neck wrap, massage chair and soft music.  Heaven!  While I relaxed in the chair, I had time for some prayer and meditation.  I asked for God’s will.   The day was up to Him.  I let him know that I’m here and ready to be of service, to help people look and feel fabulous.

Funny thing, right after my pedicure my Manager told me, “I just booked you three clients for this afternoon’!  Yay!  Thank you God!

So my ‘downtime’ recommendations include:

  1. Get a pedicure!  LOL  Of course that won’t work every time, but Self care is very important, especially when you give  so much to others.
  2. Prayer and Meditation – as a Christian, I believe it’s important to stay connected to the source that all good things flow from.  Ask for that next right step.
  3. Arrive on time and stay there for your scheduled time.  It’s easy to start running out, going on errands, spending time in the mall, etc.  It’s like Murphy’s Law, as soon as you leave, that’s when someone calls or walks in.  Not keeping ‘Salon hours’ will slow your growth.
  4. Look the part!  Dress for success (clothes, hair, make-up as appropriate) and bring your best attitude!
  5. And last but not least, create a 1 day only ‘special offer’ and post it on your social media page.

Please join me on my Facebook page to let me know about your progress, it’s www.facebook.com/salonbizcoach1

Keep reaching for the Stars,

Miki Wright

Salon Business Coach

www.BeautySuperStars.com

P.S.  For more ideas on building your clientele, be sure to listen to our recent Tele-Class called “Building Your Clientele 101”.  There’s a ‘special offer’ that I share with you, that ends tomorrow (Friday) night at 12 midnight!  You won’t want to miss this chance to explode your clientele, your career and your income – and I’ll be there every step of the way!  To listen right away, click here and I’ll see you soon!

Tagged with: , , , , , ,
Posted in Uncategorized

5 Things To Do When You Have NO Clients…

This is the first installment of New Stylist in a New Town – The First 30 Days.  I told you I would share about my day last Thursday when I had NO clients – for the whole day!  First of all, it ‘s discouraging!  As an experienced Stylist, I understand that when you’re starting as a New Stylist in a New Town, there will be times when it’s slow.  But quite honestly, for me the thoughts that crept in every so often were ‘You’re an award winning Stylist, why are you slow?’  Yes, the ego can creep in there!  But it really is about how can I be of service?  How can I share my God-given talents with others?   When you have NO clients, it’s all about getting prepared for when you are busy!  Because if you do the right things you will be, very soon!

Here are 5 things to do when it’s slow – otherwise known as ‘downtime’:

  1. See if there’s anyone else you can assist.  You’d be surprised how much you can learn and improve your skills by assisting.  PLUS, it gives the clients a way to get to know you, like you and trust you.  I’ll share more about that on Monday’s FREE Tele-Class, Building Your Clientele 101.
  2. “If you’ve got time to lean, you’ve got time to clean,”  That was the motto of my first job as a teen at Burger King  – and it’s still true today!
  3. Meet some new people and tell them what you do.  Go out and meet your neighbors, all the people who work in the neighboring stores should know that you’re there and that you do hair (or facials, or nails)!
  4. Build your skills – Downtime is a great time to pull out your DVD’s or watch youtube.com, maybe even pull out a mannequin a replicate what you’re watching
  5. Gain more product knowledge about the products that you use.  Learn them so you can share that info with your clients.  Today I overheard a co-worker giving her client a wonderful explanation of the difference between ‘drug store’ hair care products and professional products.   She didn’t make the client feel bad, she simply shared the benefits and got her ‘client very excited about taking great care of her hair!

That’s it for today, but I’ll be back tomorrow with one of the most important things to do when you have NO clients!  If you haven’t already, plan to join me on Monday for a FREE Tele-Class ‘Building Your Clientele 101’ where I’ll share more about my first few days as a New Stylist in a New Salon!  Reserve your space for the FREE Tele-Class at http://salonclientele.eventbrite.com  Now it’s off to watch Greys Anatomy!  Goodnight!

Miki Wright

Salon Business Coach

www.BeautySuperStars.com 

P.S.  Be sure to join my Facebook Fan Page to follow my journey as a New Stylist in a New Town and tips to help you with building your clientele faster!  http://facebook.com/salonbizcoach1 

Tagged with: , , , , , , , , , , , , , ,
Posted in Uncategorized

If you’re a Salon Owner who’s struggling with your team, read this…

 
“You don’t need a Superstar!”  I heard that on the NFL pre-game show on Sunday.  I’m not the biggest football fan, but I was catching up on what went on last year and how the teams are looking for this year and I think sports often offer some of the best analogies for team building and ife skills.
 
So bear with me, even if you’re not a sports fan. 
 
The sportscasters were speaking about the New England Patiots who have won numerous Superbowls in the past, but have struggled a bit recently.  They have their Quarterback, Tom Brady, who could be one of the all time greats (and could be considered a Superstar himself) and the rest of the team members that they need to add to support him and the Coach’s way of leading the team.  What they said applies so much to a good Salon Team, that it stopped me in my tracks. 

“They don’t need a Superstar, they just need to fill each position with the right player.” 

 

That is exactly how we need to look at our Salon teams. But first we need to define each position and the role that they need to play.  As Leaders this allows us to be able to better manage the systems and not the people (and their personalities and their problems)! 

 

 
The easiest way to start that practice is to look at each chair as it’s own profit center within your Salon, instead of that’s ‘Susie’s chair’. ‘Susie’ has to earn that chair, and keep her chair productive.  If you look at each chair and decide how much it needs to bring in each week or month (whether it’s commission or booth rental), you will be able to make more objective decisions about Susie.  It’s easier to see either she’s meeting the goal or not.  Is she the right fit?  Does she need some coaching or training in a certain area?  Are there strengths that she can contribute to the team in other ways?  Leadership, teaching, organizational skills?  Do you have the right player in the right position?  And if so, who do we need in the chair next to ‘Susie’s’ to complement and grow the team and the business so that it can be ‘fun and profitable’ for you as the owner? 

 

These are some of the things we’ll address and give you the tools for in our new Dream Team 2.0 Coaching Program! It starts next Tuesday and in 6 weeks, you won’t recognize yourself as a Leader and Team Builder!  It’s virtual and LIVE (via telephone), so you can learn at your own pace and get your most pressing questions answered!  If you’re an Owner, Manager or aspire to be one, check out the details atwww.BeautySuperStars.com/dreamteam.

 

Keep reaching for the Stars,

 

Miki Wright

Salon Business Coach

www.BeautySuperStars.com 

 

P.S.  Be sure to check out the almost $300 worth of Special Bonuses – they
end on Friday at 12 midnight! 
 
P.S.S.  The tuition is broken into easy weekly installments and only $89.50 holds your space!  OR SAVE $100, if you take care of it in full by this Friday.

 

 

Tagged with: , , , , , ,
Posted in Uncategorized

What is Coaching and how can it help me?

Sometimes people wonder, ‘What is Coaching and how can it help me?’  I met with a Stylist/Salon Owner this morning who is doing pretty well with her business, but she’s had some nagging questions in her head about whether she should raise her prices, how many clients she really needs to do to reach her goals and how to get in more new clients?

First of all, whether you should raise your prices is never a ‘yes’ or ‘no’ question.  It needs to be in context with the rest of your business.  That’s what Coaching is for, we laid out what her business looks like now – her key numbers, schedules, etc. and then what she wants it to look like.  From there we made a plan!

Some things (discounts) she couldn’t afford to continue doing, so those will stop almost immediately, which will raise her income (and average ticket) right away!  We then made a plan for when the most effective time to raise her prices will be – so everything will increase in a short time thereafter!  She now sees her business in a different way and even her role as a Leader.

Now she’s prepared to take the next steps in making her business look the way she’s always imagined!  She’s on her way and that was in one 30 minute session, where we met by telephone!  Of course, everyone’s situation is different, it could take 1 session, with some, we meet monthly or weekly.  When you work with a Coach, they see, and help you see, your business and your role from a different perspective – and that’s valuable!  If you have something on your mind and you think you should be able to figure it out, but you just can’t, give me a call.  I offer a 15 minute ‘coffee break’ to find out about your business and offer suggestions.  We’ll be able to figure out if Coaching is right for you or if there’s something else that might be a better fit to take your business to the next level!  You really don’t have to go it alone!!

Keep reaching for the Stars,

Miki Wright

Salon Business Coach

www.BeautySuperStars.com

301-518-4070

P.S.  If you’re looking for new clients, be sure to visit http://www.BeautySuperStars.com and check out our FREE video on ‘5 Quick and Easy Ways to Fill Your Chair’!

P.S.S.  Is your Salon team driving you crazy?  Not sure you have the right people?  Or maybe you’re having trouble finding people? Be sure to check our out NEW Dream Team Coaching 2.0 Program – it starts on September 17th – right from the comfort of your home or Salon!  Join this week and receive almost $300 in Special Bonuses!!  Visit http://www.BeautySuperStars.com/dreamteam for more details!

Posted in Uncategorized

[video] The 3 Biggest Mistakes of Salon Leadership

Did you become a Salon Owner because you were a super talented Hair Stylist, and everyone said that you should?  Well it takes more than talent to lead your Salon to success. Check out the 3 biggest mistakes that Salon Owners make!

P.S. Join us for a FREE Tele-Class on Salon Leadership Lessons, Monday, August 12th at 8:30pm ET (5:30pm PT). Register Now Here http://salonleadership.eventbrite.com

P.S. S. Be sure to visit http://BeautySuperStars.com for a special FREE video to help you boost your Salon business!

Keep reaching for the Stars,

Miki Wright

Salon Business Coach

http://www.BeautySuperStars.com

Tagged with: , , , , , , , , ,
Posted in Uncategorized

[video] Use this and your Salon clients will love you! I promise!

It’s no secret that our clients want to get in and out. The challenge is, how do you do that AND service enough clients to make a living? In this video, I share one of my secrets for keeping your clients happy and your pockets full! Enjoy (and please leave me your comments, I want to know what you’re thinking)!

P.S. If you like this kind of training, stay tuned. In a few days I’ll let you know about a special training that tells you all the little things they didn’t tell you in Beauty School!  One Stylist got more than 30 clients a month using this training!!

P.S. S. Be sure to visit http://BeautySuperStars.com for a special FREE video to help you boost your Salon business!

Keep reaching for the Stars,

Miki Wright

Salon Business Coach

http://www.BeautySuperStars.com

Tagged with: , , , , , , , , , , , , , ,
Posted in Uncategorized


%d bloggers like this: